An explainer video is a short animated video that the organization commonly uses to explain the product or service in a crisp, informative, and entertaining way. The usage of narrative audio, memorable animation, appealing characters, impactful voice-over, and attractive visuals not only grabs the visitor’s attention but also generates huge revenue.
Irrespective of your business type, explainer video animation can help you take your business to the next level. But one thing you need to consider is the selection of video types. Indeed, there are different types of explainer videos that can help you convey your messages. But if you select the right video type, then you can be a double-edged sword and get the results you’re after.
Well! If you are interested in this article, you might be looking for the right explainer video type that will further boost brand awareness and achieve business heights.
7 Different Types of Explainer Videos
Let’s get started…
2D Animated Explainer Video
It is one of the commonly chosen video types that work for different businesses. All the characters, backgrounds, and storyboards are created in a two-dimensional environment. By using 2D animation video, you can easily promote your product without breaking the banks.
This type of video is easy to create, highly versatile, and less expensive than others. If done right, then you can easily evoke visitors’ emotions and add a human touch to the video.
Below is one of the examples of 2D animation video:
Video link- https://youtu.be/mR-fpqNsT3E
Whiteboard Animated Explainer Video
It’s another popular video type that small business owners commonly choose to achieve their business goals. In this specific video type, voice is followed by images and text, which further gives a hand-written experience.
By using this specific type of video, you can easily tackle the difficult topic of clinical trials. Whenever you choose this specific type of video, it is vital to keep in mind that drawing hands is important creating whiteboard videos. There are various whiteboard animation software that will allow you to create stunning whiteboard videos without any hassle.
Here is one example of a whiteboard animation video:
Motion Graphics Explainer Video
In a Motion graphic explainer video, you can easily graphically represent your products or services. This specific type of video brings still graphics to life by adding visual effects, animation, sound, and other techniques.
By creating this eye-opening motion graphics video, you can easily hook the viewers towards yourself and inspire them to make a purchase. Without getting distracted from the intended marketing goal, you can easily share a huge amount of information in a fresh, colorful, and dynamic form.
Here is one example of a motion graphic explainer video:
Video link- https://youtu.be/ixSWfpSYM9c
Screencast Explainer Video
Do you want to explain the process of using software to your audience so that they can easily decide whether they should choose the respective products or not? If it’s so, then a screencast explainer video can help you achieve your business targets. Through this video, you can easily showcase the functionality of the task and allow people to know how they can interact with specific apps without reading huge text.
Whenever you create this specific type of video, you need to ensure that the video quality is high as it directly represents your brand. Most startup businesses love this specific type of video to communicate their ideas as it is simple yet productive.
Have a look at one of the examples of a screencast explainer video.
Video Link- https://youtu.be/m9ZqoWwIdlQ
3D Animated Explainer Video
If you belong to a commercial sector and want to express your thoughts with the audience in the form of a story, I would recommend you opt for a 3D animated explainer video. In this specific type of video, animated characters appear in a three-dimensional space that is breadth, length, and height.
Many organizations have used this video style to maintain a recognized presence among all their competitors. All the objects that are added in the 3D animated video can be rotated and moved just like real objects.
So, if you are planning to demonstrate the difficult products to film in live-action, you can use 3D animation to express your ideas. Well! This video style might sound expensive, especially if you have a small budget.
Here is one example of a 3D animated explainer video:
Live Action Animated Video
Live-action animated video is also used by organizations to accomplish business goals by expressing the products and services with real people’s help. The primary objective behind using flesh people in the video is to connect with the audience on an emotional level. Through this video, you can easily showcase what exactly is going behind the scene.
By showcasing the real faces, it becomes really easy to establish a connection between the individuals. Also, it is found that live-action is more expensive than animation. So, if you want to humanize the people behind your company and generate strong trust, then you can plan to create a live-action video to express your business objectives.
Below is an example of a live-action explainer video:
Video Link- https://youtu.be/0DDyRrBVZdc
Kinetic Typography Animation
Last but not least, a video type that can help you generate visitors‘ interest is Kinetic typography animation. It works really well when it comes to promoting services in an entertaining fashion. Basically, in this video style, you can explain your thoughts by playing with the words.
In this video style, you need to be sure that the background music is property synchronized with your ads. Because words can do wonders if done in the right way. Moreover, in this video type, you can choose different styles and fonts to promote and explain the product in a much impressive way. So, if you want to bring your message to life with the movement of words, then kinetic typography animation can help you achieve your goals.
Here is an example of kinetic typography animation:
Video link- https://youtu.be/GJKryP2jApk
Prefer Reading- 7 Tips To Stand Out When Making Videos For Instagram
The Last Say
Hopefully, all the points that are mentioned above are enough to make you believe which video style can help you make your conversions touch the sky.
Still, if you have any query, and want some suggestions in choosing the right video style, do share in the comments below.